Blog Marketing 101: Getting Started

Friday, July 2, 2010

A lot of online marketers suggest blogging about a topic you are passionate about. I disagree. If you actually want to make a lot of money with blogs you need to create blogs centered on profitable topics, that is, topics with a lot of potential traffic.

I am very knowledgeable about poetry and psychology, for example, but creating blogs around these interests would draw few interested readers (traffic) and I would make little, if any, money. I'm convinced anyone can start a blog based on a hot topic they hate and still keep it stocked with fresh, quality content.

As we will discuss in later in other parts of this series, Search Engines LOVE fresh, quality content. If your website or blog can produce fresh, quality content you will be rewarded with great Search Engine Rankings.

As you will see in Blog Marketing Section 3, there are other ways to get traffic to your blog that do not involve the use of Search Engines. Nonetheless, Search Engine rankings are very important to your success.

The equation is something like this:
Popular Topic + Quality, Fresh Content = High Search Engine Rankings + Happy, Loyal Readers = Lots of Traffic To Your Website = $$$ = :-)

This means you need to do 4 things:
1. Find topics or niches with a lot of traffic potential
2. Constantly add quality, fresh content to your blog
3. Get lots of free traffic to your blog
4. Monetize the resulting traffic

So what topics should you pick that will generate a lot of traffic?? Awesome question.


Suggested profitable topics with the potential to generate huge traffic for your blog are feature in Blog Marketing 101: Popular Blogging Topics. In the meantime, for more information on What is a blog and Blog Marketing, please click here.

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